Beauty Made in Italy Holiday Pop-Up in Miami
The ‘Beauty Made in Italy’ Holiday Pop-Up at La Centrale in Miami celebrated its grand opening with two nights of fun, food and beauty! The celebration kicked off on November 6 with an influencer dinner hosted by President Renato Ancorotti of Cosmetica Italia and Erin Michelle Newberg. The following evening, the ‘Beauty Made in Italy’ Pop-Up welcomed over 100 guests including press and VIPs for an Opening Night Reception. ‘Beauty Made in Italy’ is a new program launched by The Italian Government that promotes the awareness, availability and excellence of Italian beauty products and brands to the US market.
The intimate influencer dinner for forty-five guests included influencers and tastemakers: Barbara Becker, Martina Borgomanero, Iva Kosovic, Marysol Patton, Jilian Sanz and Carolyn Travis, among others. The evening started with a cocktail reception and discovery period where guests received a first look at the featured ‘I-Beauty’ brands including Acca Kappa, Carthusia, Marvis, Perlier, Proraso, Rudy Profumi, Skin & Co Roma and Tutto Tondo. Guests enjoyed a five-course dinner, with each course and cocktail inspired by ingredients found in the beauty brand’s products. Some of the delicious examples include a Rum Spiced Orange and Ginger Cocktail inspired by Marvis’ Ginger Mint Toothpaste, a Cacio e Pepe Black Truffle Pasta inspired by Skin & Co Roma’s Truffle Therapy Collection and a Coconut and Candied Lemon Fluke Fillet inspired by Carthusia’s Mediterraneo lemon-scented hand cream. Guests left with gift bags filled with ‘I-Beauty’ products.
The ‘Beauty Made in Italy’ Holiday Pop-Up continued the celebration with an Opening Night Reception welcoming over 100 guests from the Miami area including retailers, industry executives and press. Both evenings highlighted the intersection of beauty and food, as the major draw and allure of ‘I-Beauty’ is the exceptional ingredients used in Italian beauty products such as truffles, lemons, figs, ginger, mint and honey.
The Holiday Pop-Up features over 120 products from participating brands in the ‘Beauty Made in Italy’ program covering beauty categories across hair, face, skincare, bath & body, fragrance and shaving.
Open to the public now through January 5, 2019, the ‘Beauty Made in Italy’ Holiday Pop-Up offers something for everyone. Come discover the newest products and gift sets for Holiday!
Founded in 2017 by The Italian Trade Commission (ITC), a division of The Italian Government and Cosmetica Italia, ‘Beauty Made In Italy’ promotes the awareness, availability and excellence of Italian products and brands to the US market. ‘Beauty Made in Italy’ educates participating companies on the particularities of the US market, hosts promotional events and initiatives, and aims to create a shared, cohesive brand and message of Italian beauty to the American market. For more information, please visit www.beautymadeinitaly.com.
La Centrale – Italian Food Hall at Brickell City Centre is home to three floors of pure Italian cuisine bliss. Guests can indulge in 14 different dining concepts within La Centrale, from grab-and-go counters preparing fresh breads, salads and charcuterie boards to full-service restaurants serving up local seafood, seasonal vegan-friendly dishes and classic pizza and pasta. In addition to the restaurants, the food hall will feature an expansive wine section, a gelato shop, a cooking and event studio and multiple chic and lively cocktail bars. Each of the diverse dining experiences at La Centrale takes direct inspiration from one of 20 prominent food regions of Italy, transporting diners to Tuscany, Liguria, Sardinia, Sicily, Lombardy and Apulia. For more information, please visit https://www.lacentralemiami.com/.
The Italian Trade Commission is the Italian government agency entrusted with the development, facilitation and promotion of trade between Italy and other countries in the world. Its mission is to support the internationalization of Italian firms and their consolidation in foreign markets. Through a network of 111 offices in 84 countries, of which 5 are located in the United States, The Italian Trade Commission is the most authoritative ambassador of Made in Italy excellence in the world. For more information, please visit https://www.ice.it/en/
Cosmetica Italia – the personal care association was first established in 1967. The industry’s benchmark for elaborating and disseminating normative and technical information, as well as market surveys, the Association now has some 500 member businesses, representing 95% of the Italian cosmetics market, with a value of nearly 10 billion Euros. Cosmetica Italia is involved in the activities of Cosmetics Europe, the European Personal Care Association. For more information, please visit http://www.cosmeticaitalia.it.