Beauty Made in Italy gets red carpet ready with a Pre-Oscars I-Beauty Lounge at LA Confidential’s ‘Pretty for the Party’ influencer event

To celebrate Awards Season, Beauty Made in Italy hosted an exclusive beauty lounge at Los Angeles Confidential’s pre-Oscars beauty suite, ‘Pretty for the Party’ at the Sofitel Los Angeles. Promoting Italian beauty, known as I-Beauty, the lounge featured six of Italy’s best brands: Carthusia, Marvis, Orising, Perlier, Ripar and Skin&Co.

Beauty Made In Italy was launched by The Italian Trade Commission to promote the awareness, availability and excellence of Italian beauty products and brands to the US market.

The event welcomed more than 75 influencers from the Los Angeles area. Representatives from each brand were on hand to showcase and demonstrate their newest products while speaking to their unique brand heritage and craftsmanship. Guests left with gift bags filled with full sized I-Beauty products from the participating brands.

About Beauty Made in Italy

Founded in 2017 by The Italian Trade Commission (ITC), a division of The Italian Government and Cosmetica Italia, ‘Beauty Made in Italy’ promotes the awareness, availability and excellence of Italian beauty products and brands to the US market. Beauty Made in Italy serves as a launch pad for Italian beauty brands entering the US and is divided into three different tracks for companies based on their experience in the US market: a Business Incubator, a Brand Accelerator and an Italian Beauty Council (IBC). Beauty Made in Italy educates member Italian companies on the specific properties of the US market through brand analyses, industry research, webinars, promotional initiatives and events, providing the support needed to successfully enter the US beauty market. Beauty Made In Italy looks to add and attract companies appropriate and ready to enter the US beauty market.

For more information, visit https://beautymadeinitaly.com

Dan Castiglione
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